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verano
Healthy
Conscious
Playful
Modern
Strategy
Positioning
Logo
Illustration
Labels
Social Media
Ads
Verano is an organic fruit agua fresca beverage focused on wellness and outdoor living. It is a contemporary new brand aimed to bring a refreshing elixir of organic fruits, infused with non psychoactive medicinal CBD. A variety of fruit combinations will be available in our product line. Our differentiating factor is our premium quality ingredients along with our beverage’s low glycemic index. Making Verano an ideal alternative from unhealthy high sugar drinks.
A fun abstract illustration was composed with a variety of color combinations to match their individual flavor profiles. It is designed to stand out from it’s competitors and appeal to it’s young professional target demographic. Inspired and driven by the jungle, curiosity, and healthy living - a market analysis guide us to position this product with a competitive advantage through it’s messaging, brand identity, it’s fun packaging labels and assets.
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